Director of Marketing

Website Brite

JOB SUMMARY

Are you a strategic thinker with a passion for technology?

We’re seeking an experienced Director of Marketing to lead our marketing efforts in the fast-paced world of IT. You will be responsible for shaping our brand, driving customer engagement, propelling our growth, and leading a team of marketing specialists.

ESSENTIAL FUNCTIONS

  • Identifies, develops, and evaluates comprehensive marketing plans to create awareness of the company’s business activities.
  • Develop and management marketing qualified lead generation and inbound marketing programs.
  • Collaborates with cross-functional teams to align marketing efforts with organizational goals.
  • Monitors and optimizes the effectiveness of various campaigns.
  • Develops content strategies for the Company’s website to ensure it is aligned with Brite’s objectives.
  • Stays abreast of new marketing trends, search trends and opportunities to implement into the Company’s strategy when appropriate.
  • Consults with the sales teams to gain insight into the types of products or services expected to be in demand.
  • Manages the Company’s MarTech stack including all marketing automation and emailing tools.
  • Manages the marketing budget and allocates resources effectively amongst projects.
  • Be a liaison with external parties such as media, stakeholders, and potential clients.
  • Advise the leaderships team on local, national, or international factors that may affect the buying and selling of products and services.
  • Confers with legal to resolve problems, such as privacy policy and posted terms and conditions.

SUPERVISORY DUTIES

  • Hires, trains, and supervises the marketing team staff.
  • Monitors and evaluates the performance of the marketing team, recommending and implementing personnel actions, such as promotions, performance improvement plans, and dismissals.
  • Oversees routine department activities to ensure that they are completed accurately and on time.
  • Establishes and enforces proper marketing strategies, policies, and principles.
  • Sets and facilitates the achievement of department objectives.

OTHER DUTIES

  • Accomplishes all other duties as assigned.

EDUCATION & EXPERIENCE

  • Bachelor’s degree in marketing or communications and a minimum of five years’ prior marketing experience, or an equivalent combination of related work experience, training and/or education sufficient to successfully perform the essential duties of the job is required.
  • Prior supervisory experience is required.

KNOWLEDGE, SKILLS & ABILITIES

  • Proficient use of Microsoft Office Suite, with an emphasis on Microsoft Excel, NetSuite (CRM), or similar CRM tools, HubSpot or other lead generation and marketing automation software.
  • Proficient use of various social media platforms.
  • Excellent listening skills.
  • Exceptional verbal and written communication skills.
  • Strong organizational skills.
  • Detail oriented.
  • Ability to meet demanding deadlines.
  • Excellent problem-solving skills.
  • Effective time management skills and ability to manage multiple priorities and demanding deadlines.
  • Proven leadership skills with ability to drive successful completion of goals and objectives.
  • Coaching/mentoring skills and ability to provide constructive and supportive feedback.
  • Well-developed interpersonal skills and ability to work cooperatively with a diverse group of individuals at all levels.
  • Self-directed and results oriented.
  • Customer service orientation and drive to meet or exceed customer expectations.
  • Social perceptiveness/awareness and understanding of others’ reactions.
  • Sound judgement and decision-making skills.
  • Innovative and creative.

Pay Range: $95,000 – $125,000

Brite is proud to be an equal opportunity employer. 

If you are interested in this role please email your resume to dberardi@brite.com.

To apply for this job email your details to dberardi@brite.com

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